from tED Magazine: Graybar CEO Kathy Mazzarella Meets with Contractors at NECA Show
When you go to McDonalds, you don’t expect to see CEO Don Thompson at the drive-thru window.
When you buy a pair of Nike shoes, Phil Knight won’t be there to help with the sizing.
But if you went to the Graybar booth at the recent NECA show, you would find Chairman, President and CEO Kathy Mazzarella, ready and willing to talk with any contractor who came for a visit.
“I’ve participated in the NECA convention for several years now, and have found it to be a great place to connect with our contractor customers,” Mazzarella told tED magazine. tED is working on a series of stories on how to build relationships with contractors, and this is certainly one way.
The NECA convention provides an excellent opportunity for us to interact with our customers and hear what’s on their minds,” Mazzarella adds. “We design our booth in a way that encourages customers to relax and have a meaningful conversation. We want customers to visit our booth and enjoy the time they spend with us.”
Thanks for joining us at NECA 2013 DC, tED Magazine!