Creating a Business Development Culture

Session Type:

Convention, Education


Washington State Convention Center

Room Number: 602

Available Dates & Times


Electrical contractors have a seemingly endless number of demands placed upon them, but at the top, is developing an organizational culture that is laser-focused on business development. This session will discuss the elements necessary to create a sustainable and profitable business development culture for your organization.


  • Michael Callanan, Sr.

    Mr. Callanan is the principal owner of Michael Callanan Consulting Company. He served as the Chief Executive Officer (CEO) of Mosaic Learning from January 1, 2015 to March 1, 2016. Mosaic Learning is a full-service, online technology company that develops custom learning management systems, training programs and solutions for a wide range of clients both inside and outside the construction industry.

    Previously, Mr. Callanan served as the Executive Director to the electrical training ALLIANCE (formerly National Joint Apprenticeship & Training Committee) from September 1, 2004 to November 3, 2014. Since 1941 the electrical training ALLIANCE has served as the training arm of the International Brotherhood of Electrical Workers (IBEW) and the National Electrical Contractors Association (NECA). The electrical training ALLIANCE is responsible for developing the national curriculum and training materials for 40,000 apprentices in 300 training centers in the United States and Canada.