Leveraging Lighting Retrofits to Drive New Business Opportunities

Session Type:

Convention, Education


Washington State Convention Center

Room Number: 606

Available Dates & Times


The wide variety of lighting options and technologies available today can be confusing to navigate. This session will discuss how to guide your customers through the different lighting and control technologies to evaluate, select and recommend an optimal lighting system that meets the specific needs of both you and your customers.


  • Mark Roush

    Mark Roush is the principal of Experience Light and principal faculty at the Philips Lighting Application Center. Mark’s 39-year career in lighting includes marketing, business development, application engineering, and lighting education. Mark has taught lighting at two universities, run Lighting Centers at Philips and at other companies, and he has spoken nationally on lighting technology, application, education and LEDs. Mark is a Fellow of the Illuminating Engineering Society and its immediate Past President (2015-2016); he is Lighting Certified and is a former President of the International Association of Lighting Designer’s Education Trust. He has facilitated the LIGHTFAIR Innovation Awards for the past 17 years. Mark lives in Red Bank, New Jersey.