Unlock Imagination to Make Great Discoveries

“Most of my greatest discoveries have been accidents,” said deep sea explorer Dr. Robert Ballard, the keynote speaker at NECA’s Opening General Session, Oct. 3. “We’ve been to the moon, we’ve been to Mars, and we’ve barely touched the unknown parts of our own planet.”

Ballard gave an in-depth talk about the value of venturing into the unknown, even when conventional wisdom says there’s nothing to be found there. “Most of our planet lives in eternal darkness, under the ocean,” Ballard said. “We actually only live on 18 percent of our planet. So you have to expand your thinking to embrace the possibilities that maybe we don’t know everything. And then you have to be willing to try something new.”

Ballards’s message was especially timely for electrical contractors who are facing the toughest market conditions in recent memory. NECA President Rex Ferry echoed Ballard, saying, “We can no longer think of ourselves as ‘just’ electrical contractors. We need to be energy managers. We need to offer our customers a total, integrated solution to their power, lighting and system needs.”

There’s no benefit to staying in the comfort zone, Ballard said. “I never know what I’m going to find when I go out on my ship, the Nautilus. But I know that we have to keep looking. We have to keep opening doors and showing school children the amazing things that make their jaws drop open.” He then flashed a picture of middle-school students watching a live feed from the Nautilus’s roving underwater submarines and his Center for Ocean Exploration and Archaeological Oceanography, an organization devoted to bringing underseas discoveries into the public realm and schools. “There’s your next scientist or engineer. There’s your next electrical contractor.”

Check out Ballard’s live feed to his ship’s exploration >>