Energy Forum Featured in San Diego Daily Transcript

Mir Mustafa, NECA Director, Business Development, and other speakers and participants from NECA’s first Energy Forum held Oct. 21 in San Diego, immediately prior to NECA’s convention and trade show, was quoted extensively in an article about the event by James Palen in the San Diego Daily Transcript. From the article:

After opening remarks from Stan Lazarian, president of Pasadena’s Electric Service & Supply Co. as well as vice president of NECA’s ninth district, several high-profile names from both in and out of the immediate NECA family took to the podiums and convention halls, touching on everything from opportunities to challenges facing the crowd.

“Is there anyone here that doesn’t think that this energy solution market does not represent an opportunity for them?” Mir Mustafa, NECA’s director of market development, asked the crowd at the last of Saturday’s general session addresses.

Not a single one of the hundreds in attendance raised a hand.

Mustafa then asked how many of them were confident they knew how to go about seizing that opportunity. Just three hands flew to the air.

“It is very confusing,” Mustafa responded.

He then went on to explain how his interest in green energy was brought on by chance through a conversation with a client — Mustafa was previously a lawyer — about energy efficiency. Despite his lack of working experience as an electrician or engineer, he and the client wound up starting a company together doing energy retrofit work.

“We didn’t know what we were doing when we started, but we learned quite a lot along the way, so it’s quite possible for all of you to become quite efficient at it,” Mustafa said.

And so set the tone for the forum. Through six morning breakout sessions and three in the afternoon, electricians learned how to incorporate detailed energy financial analyses in their proposals, listened to what their place may be in the emerging electric vehicle infrastructure market and learned about options regarding the financing of energy projects so they can better approach potential customers.

>>Read the full article from the San Diego Daily Transcript online or NECA’s recap of the event on blog.necaconvention.org.