What better way to kick off Day Two at NECA 2021 Nashville than with a multi-platinum hit generator and music industry leader whose creative talents are matched only by his business savvy? Join us as we welcome John Rich, from the country duo Big & Rich, to our general session stage for a candid Q&A and exclusive performance.

Whether through a raucous party anthem or a sober reflection on hard times in the heartland, John Rich’s ability to capture the American zeitgeist in song has made him one of the most successful and prolific entertainers in the music business today. Today, Rich is applying his talents to his latest venture, a lifestyle brand called Redneck Riviera that launched in 2014 with an apparel line geared to what he dubs the “Red, White, Blue and Rowdy” crowd. Also be sure to visit his bar in the heart of downtown Nashville on Lower Broadway.