How Contractors Can Grow Their Residential Business in the New Electric World


Available Dates & Times:

Music City Center

Room Number: Contractor Solutions Workshop


More people are working, learning and aging from home while power outages due to weather and an aging grid are becoming more frequent. These factors, and more, are driving an unprecedented demand for electricity with consumption set to double by 2050. This session will discuss the effect of these demands and how residential challenges can lead to opportunities. Attendees will learn how electrical contractors can adapt and capitalize on the rise of new electric homes and ultimately grow business by expanding offers to include digital and connected home solutions.


  • Bradford Wills

    Schneider Electric

    Brad is responsible for the strategy and business execution of Schneider Electric’s Home and Commercial division. In this role, Brad aligns the division’s business practices with current construction trends and the unique challenges of electrical contractors and homebuilders. Brad also leads the new Square D™ wiring device business , set to launch in 2021. Brad holds an MBA from the University of Kentucky.

    Bradford Wills
  • Ansul Kishan Rajgharia

    Schneider Electric

    Business Development Director for Square D Residential Connected Products and Surge. Experience in both B2B and B2C sales for energy management and home automation products. Bachelors in Engineering from IIT Bombay and MBA from UC Berkeley.

    Passionate about working on energy problems and consumer-facing technology-based products.

    Ansul Kishan Rajgharia

In-Person Conference Schedule Virtual Conference Schedule

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